{"id":140556,"date":"2026-06-15T15:59:48","date_gmt":"2026-06-15T13:59:48","guid":{"rendered":"https:\/\/www.toscanafilmcommission.it\/?p=140556"},"modified":"2026-06-15T16:04:00","modified_gmt":"2026-06-15T14:04:00","slug":"max-mara-filming-in-florence-for-the-new-pasticcino-bag","status":"publish","type":"post","link":"https:\/\/www.toscanafilmcommission.it\/en\/max-mara-filming-in-florence-for-the-new-pasticcino-bag\/","title":{"rendered":"Max Mara: filming in Florence for the new &#8220;Pasticcino Bag&#8221;"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Weekend Max Mara celebrated the launch of \u201cItalian Roots\u201d in Florence, the latest chapter in the <a href=\"https:\/\/it.weekendmaxmara.com\/the-iconics\/pasticcino-bag\/world-tour\" type=\"link\" id=\"https:\/\/it.weekendmaxmara.com\/the-iconics\/pasticcino-bag\/world-tour\">Pasticcino Bag World Tour<\/a>\u2014a project that, season after season, showcases international artisanal expertise through collaborations with leading names. The 2026 edition is a special milestone, as it coincides with the tenth anniversary of the Pasticcino Bag and marks a symbolic return to its roots: Italy.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a312f5eda782&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a312f5eda782\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5568-770x1024.jpg\" alt=\"\" class=\"wp-image-140557\" style=\"width:437px;height:auto\" srcset=\"https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5568-770x1024.jpg 770w, https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5568-226x300.jpg 226w, https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5568-768x1021.jpg 768w, https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5568-1155x1536.jpg 1155w, https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5568.jpg 1170w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(The actress Alessandra Mastronardi \u00a9 Max Mara)<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Locations <\/h3>\n\n\n\n<p>Filming took place in Florence in mid-May. Among the locations used were the squares and streets of the city center, as well as the garden of <strong>Villa Corsini, Cantinetta Antinori, Fattoria di Maiano, Officina Profumo di Santa Maria Novella<\/strong>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a312f5edc50b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a312f5edc50b\" class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"769\" height=\"1024\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5567-769x1024.jpg\" alt=\"\" class=\"wp-image-140558\" style=\"aspect-ratio:0.7509767303348182;width:452px;height:auto\" srcset=\"https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5567-769x1024.jpg 769w, https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5567-225x300.jpg 225w, https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5567-768x1022.jpg 768w, https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5567-1154x1536.jpg 1154w, https:\/\/www.toscanafilmcommission.it\/wp-content\/uploads\/2026\/06\/IMG_5567.jpg 1170w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>(Villa Corsini \u00a9 Max Mara)<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The collection pays homage to Italian textile and decorative traditions through six special-edition, numbered Pasticcino Bags, crafted from the exquisite jacquards of the Fondazione Arte della Seta Lisio, a historic Florentine manufacturer founded in 1906 by Giuseppe Lisio.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Max Mara celebrated the launch of \u201cItalian Roots\u201d in Florence, the latest chapter in the Pasticcino Bag World Tour\u2014a project that, season after season, showcases international artisanal expertise.<\/p>\n","protected":false},"author":3,"featured_media":140557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[213],"tags":[24032,24033],"class_list":["post-140556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gallery-en","tag-pasticcino-bag-firenze","tag-weekend-max-mara"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/posts\/140556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/comments?post=140556"}],"version-history":[{"count":4,"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/posts\/140556\/revisions"}],"predecessor-version":[{"id":140563,"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/posts\/140556\/revisions\/140563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/media\/140557"}],"wp:attachment":[{"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/media?parent=140556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/categories?post=140556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.toscanafilmcommission.it\/en\/wp-json\/wp\/v2\/tags?post=140556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}