First Playable returns in Pisa for a 3rd edition this July


The first international gaming B2B event in Italy takes place every year in Pisa in partnership with Toscana Film Commission

Italian Interactive Digital Entertainment Association (IIDEA), the Association representing the video games industry in Italy, is excited to announce that First Playable, Italy’s leading international B2B gaming event, will return for a third time in Pisa on 1st and 2nd of July.

The event is promoted by IIDEA and Toscana Film Commission with the support of Regione Toscana.

Due to the on-going COVID-19 pandemic restrictions, First Playable in 2021 will be a hybrid event, combining online meetings with a physical presence in the beautiful Tuscan city of Pisa for this year’s Italian Video Game Awards (IVGAs).

The new edition will build on the event’s role of serving both as a showcase for the Italian video games industry, and as a bridge to the rest of the games scene across Europe and the world.

First Playable 2021 will include:

  • Free preparatory coaching “Ready to Pitch” online sessions with an international professional Edward Valiente for developers. Ed will draw on experience gained over 20 years in the industry for his sessions. He’s worked with AAA publishers, First Parties and micro-developers and is guaranteed to bring value to the participants.
  • Two days of Pitch & Match sessions between Italian devs and international publishers through matchmaking partner, MeetToMatch, a leading company in the planning and management of B2B digital events in the gaming industry. 
  • Streaming of talks by selected international guests and partners through Tuscany Film Commission’s “Più Compagnia” platform.
  •  Streaming of the IVGAs ceremony, streamed live from the Museo delle Navi Antiche in Pisa and hosted by international presenters.
  • A package of Italian food and wine will be sent to international publishers and partners that will join the event.

This year’s event will build on First Playable 2020, which featured more than 50 international publishers and investors, more than 70 Italian game development studios, and a total of 125 companies in all amassing more than 260+ hours of meetings.

For more information please visit the IIDEA website at and